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Exhibit: Artful Produce: Label Art of California's Growers


Artful Produce: Label Art of California's Growers

UC Merced Library's newest exhibit opens on April 4th. The exhibit presents fruit and vegetable crate labels from the turn of the century through the 1960s, and is part of the personal collection of UC Merced's own Steve Garz. Originally from Santa Clara County, Steve formed an interest in collecting fruit crate labels while working in orchards when he was in high school. This interest has resulted in a varied and rare collection of evocative images that help document the development of commercial advertising art in the early 20th century as well as the changing cultural landscape of the California agricultural industry. The exhibit is curated by Emily Lin and Mary Weppler-Selear, and runs until May 30.