The influential mind : what the brain reveals about our power to change others

"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain." --from Melvyl catalog.