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From the Mariposa County, UC Cooperative Extension Collection: The 1988 Beef Checkoff

Wed, March 2, 2022 4:35 PM

Last month, the California Agricultural Resources Archive (CARA) team digitized and placed online over one hundred items from the Mariposa County, UC Cooperative Extension collection found in the California Agricultural Resources Archive. The records come from the office of Dr. Fadzayi Elizabeth Mashiri, current County director and Livestock and Natural Resources Advisor for Mariposa and Merced Counties.

One series in this collection contains materials related to livestock activities both locally and statewide. A particular set of documents were created to organize and promote the 1988 Beef Checkoff Program. This program, an outcome of the Beef Promotion and Research Act of the 1985 Farm Bill, authorizes the charge of “$1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products… the Checkoff program was designed to stimulate restaurants and grocery stores to sell more beef and encourage consumers to buy more beef. This is accomplished through initiatives such as consumer advertising, marketing partnerships, public relations, education, research and new-product development.” (1) While the Checkoff Program was already active by 1988, the USDA, alongside statewide beef councils, organized a referendum to make this funding stream permanent. The California Beef Council created materials for beef producers (potential referendum voters), but also for UC Cooperative Extension offices around the state, as UCCE was delegated to handle logistics and to host voting sites.

A Beef Crisis Report, produced by the UC Cooperative Extension Beef Crisis Committee details the state of the industry in the eighties using information collected from interviews with fifty ranchers and other industry personnel. One issue detailed in the report concerns “consumer acceptance.” Ranchers reported that many consumers were turned off by the potential harmful effects of eating beef, like the presence of hormones and antibiotics. Another concern identified was that “production and financial records are often inadequate because of insufficient business management skills.” These are only just of a couple of challenges faced by the industry at this time.

Found in another document from the Beef Crisis Farm Advisors Group are succinct summaries of the various problems alongside potential solutions:

Registering to vote for the referendum and voting occurred on the same day (May 10th, 1988) but eligible voters could apply for an absentee ballot up to a month prior to the election. In this letter from the California Beef Referendum Information Committee, Cooperative Extension County Directors are reminded that they are “pushing very hard the use of absentee ballots to generate a large voter turnout in California.”

Using information shared by the California Beef Council, UC Cooperative Extension created materials for eligible voters to communicate key dates and requirements:

Brochures assured ranchers and beef producers that their money was going to good use:

Beef. Real Food for Real People.

The beef producer’s investment in beef producer profits

The 1988 Beef Checkoff passed with 78% of voters voting yes on the referendum, ensuring that money for research and marketing would be available on the statewide and national levels. Funds went to a range of advertising campaigns including the familiar “Beef. It’s What’s for Dinner.” commercials that permeated TV screens across the country in the nineties.

To view all of the digitized materials in the Mariposa County, UC Cooperative Extension archive click here.

We continue to process records from Mariposa County, including a large collection of photographs depicting 4-H youth development program activities in Mariposa County and will soon make these digitized items available on Calisphere.

 

From the Archives: 4-H Youth Development

Mon, February 28, 2022 4:40 PM
Author: 

As farm advisors fanned out across California in the 1910s and 1920s and developed programs of work with local farm bureaus, one of their key endeavors was enrolling boys and girls in local agricultural clubs. Early agricultural clubs, including calf, pig, poultry, vegetable growing, and home economics clubs, were formed to provide youth with hands-on learning experiences and demonstrate better agricultural and home practices. Merced County agent J.F. Grass attested in his 1920 report that these clubs successfully “aroused the interest of parents” and “stimulated farm bureau work in those communities.” Competitions were established to increase attention to purebred stock, better feed, and other farm improvement objectives.

Dos Palos Calf Club, 1920

 Edqard Questo with prize lambs 

Stanislaus County Demonstration Day winners Joan Dompe and Rita De Lash 

Images above: Dos Palos Calf Club Members, 1920, Merced County. First and second prize lamb exhibited by Edward Questo of the Harmony Grove Club, 1936, San Joaquin County. Stanislaus County Demonstration Day winners Joan Dompe and Rita De Lash (photo dated 1950s).

Participating in demonstrations, competitions, and judging allowed members to polish what are called “soft skills” today: skills such as communication, teamwork, project management, and leadership. Growth in membership led to the recruitment of adult volunteers who served as project leaders, and clubs adopted formalized procedures and organizational structures under the national 4-H system. The breadth of publications and other 4-H materials from California archived in the California Agricultural Resources Archive shows how projects expanded beyond agriculture and home economics. We’ve picked a few highlights found in the recently published Madera County UC Cooperative Extension records.

Illustrations of California Trees (1930) prepared for California 4-H leaders is a guide to identifying native conifers that indicates their distribution across the state:

of California Trees

Following these 1966 instructions, a 4-H club could construct a Portable P.A. System for $18-20 dollars and “amplify a speaker’s voice with clarity and enough volume to cover audiences of 200 or more:”

4-H Portable P.A. System

Humboldt County 4-H All-Star Mark Bent compiled this 1973 project manual, Rocket into the Future:

Solid-Fuel Rockets

In 1959, the University of California produced a 28-minute motion picture film, The 4-H Trail, as an introduction to the 4-H Club program in California. The film features lively footage of club activities and events from around the state and singing by 4-H chorus members. The CARA project has digitized this film for preservation and access. It can now be viewed in full online in Calisphere.

 

Faculty Author Series: Donald Barclay

Wed, February 2, 2022 10:20 AM

Faculty Author Series Donald Barclay

Please join us for a Faculty Author Talk featuring Deputy University Librarian, Donald Barclay. Barclay will discuss his most recent book, Disinformation: The Nature of Facts and Lies in the Post-Truth Era, which sheds light on abuses of truth from the past and present and how we can overcome the patterns of ignoring factual information- especially in a digital age.

Length: 60 Minutes

Date: Tuesday, April 5, 2022

Time: Noon - 1pm

Location: Zoom (Link and passcode will be provided upon registration)

 

REGISTER FOR THIS EVENT

Access Alert - Alma/Primo

Mon, January 31, 2022 4:05 PM

On Sunday, February 6th from midnight to 1am Pacific Time, ExLibris will be performing systems maintenance which may cause an interruption in online catalog services. We apologize for any inconvenience and hope this interruption will create minimal disruption to our users’ research.

Faculty Author Series: Dr. Muey Saeteurn

Mon, January 31, 2022 10:25 AM

Please join the UC Merced Library for a faculty author talk featuring Associate Professor of History, Dr. Muey Saeteurn. Dr. Saeteurn's recent book, Cultivating Their Own: Agriculture in Western Kenya during the "Development" Era (Rochester Studies in African History and the Diaspora), chronicles the work and research into four agricultural projects in rural western Kenya during a time of great transition and why these development projects likely failed due to structural and political issues at a national and international level. 

Length: 60 minutes 

Date: Thursday, March 17, 2022

Time: 12pm - 1pm

Location: Zoom (password required, provided upon registration)

 

REGISTER FOR THIS EVENT

Faculty Author Series: Dr. Carolyn Dicey Jennings

Mon, January 31, 2022 10:20 AM

Please join the UC Merced Library for a Faculty Author Series talk with Associate Professor of Philosophy and Cognitive Sciences, Dr. Carolyn Dicey Jennings. Dr. Dicey Jennings will talk about her book, The Attending Mind, discussing her research into how science can help explain how the mind uses attention, or not, to experience and engage with the world around us. 

Length: 60 minutes 

Date: Wednesday, March 9, 2022

Time: 1pm - 2pm

Location: Zoom (password required, provided upon registration)

 

REGISTER FOR THIS EVENT

UC Love Data Week

Thu, January 27, 2022 12:50 PM

UC Love Data Week 

February 14, 2022 - February 18, 2022

How do you love your data?

UC Love Data week is a week-long offering of presentations and workshops on data access, management, security, sharing, and preservation. Whether your working on qualitative or quantitative data, we've got events for you! All members of the University of California community are welcome to attend. Please register for events with your UC-campus email. 

Register for UC Love Data Week Events

Spring 2022 Library Workshops

Tue, January 18, 2022 11:00 AM

Spring 2022 Library Workshops 

The majority of Library workshops will continue virtually, however, please view the details for each event as some are scheduled for in-person. 

Using & Finding Data Workshops 

Friday, January 21, 2022
Noon-1pm
Audience: Grad Students, Staff, Faculty 
 
Thursday, February 17, 2022
9am - 10am
Audience: Undergraduates, Grad Students, Campus Community 
*Part of UC Love Data Week 
 
Friday, March 4, 2022
Noon - 12:45pm
Audience: Undergraduates, Grad Students, Faculty, Staff 
 

Citation Workshops 

Friday, January 28, 2022
11:30 am - 12:20 pm
Audience: Undergraduates, Grad Students, Staff, Faculty, Campus Community 
 
Wednesday, February 2, 2022
11am - 12pm
Audience: Undergraduates, Grad Students, Staff, Faculty, Campus Community 
 
Tuesday, March 15, 2022
10am - 11am
Audience: Undergraduates, Grad Students, Faculty, Staff
 
Thursday, March 24, 2022
Noon - 1pm 
Audience: Undergraduates, Grad Students, Staff, Faculty, Campus Community 
 
Tuesday, April 19, 2022
2pm - 3pm
Audience: Undergraduates, Grad Students, Faculty, Staff
 

Connecting with Library Resources 

Thursday, February 10, 2022
11:30am - 12:20pm
Audience: Undergraduates, Grad Students, Faculty, Staff, Campus Community 
 
Tuesday, March 8, 2022
1:30pm - 2pm
Audience: Undergraduates, Grad Students, Staff, Faculty, Campus Community 
 
Tuesday, March 15, 2022
1:30pm - 1:50pm 
Audience: Undergraduates, Grad Students, Staff, Faculty, Campus Community 
 
Thursday, March 17, 2022
11:00am - 11:50 am
Audience: Undergraduates
*Co-Sponsored by the UC Merced Library and the Margo F. Souza Leadership Center
 
 

Research Starters 20 Minute Workshops

Thursday, February 17, 2022
Noon - 12:30pm
Audience: Undergraduates 
 

Faculty Author Series 

Wednesday, March 9, 2022
1:00pm - 2:00pm
Audience: All 
 
Thursday, March 17, 2022
Noon - 1:00pm
Audience: All 
 
Tuesday, April 5, 2022
Noon - 1:00pm
Audience: All
 

GIS Workshops Presented by the GIS Center 

Wednesday, January 26, 2022
Noon - 1:30pm 
Audience: All 
 
Friday, February 4, 2022
Noon - 1:30pm
Audience: All
 
Friday, Feburary 11, 2022
Noon - 1:30pm
Audience: All 
 
Friday, February 25, 2022
Noon - 1:30pm 
Audience: All 
 
Friday March 16, 2022
Noon - 2pm
Audience: All 
 
Wednesday, April 6, 2022
Noon - 1:30pm 
Audience: Undergraduates, Grad Students, Faculty, Staff
 
Wednesday, April 13, 2022
Noon - 2pm
Audience: All 
 
Wednesday, April 20, 2022
Noon - 2pm 
Audience: All 
 
 
*Additional workshops may be added. 
To stay up to date with all Library Events & Workshops visit our Library Events Calendar
 
 

Spring 2022 Library Hours

Fri, January 14, 2022 10:30 AM

Spring 2022 Library Hours

Spring 2022 Library Hours 

January 18 - May 13 

Sunday: 12 pm - 8pm 
Monday - Thursday: 7 am - 12 am 
Friday: 7 am - 6 pm
Saturday: CLOSED 

Exceptions / Holidays 

January 17 - CLOSED in observance of Martin Luther King, Jr. Day
February 21- CLOSED in observance of President's Day 
March 21 - March 24 - 8am - 4pm (Spring Break)
March 25 - CLOSED in observance of Cesar Chavez holiday
 

Processing of Modoc County’s UC Cooperative Extension archival collection underway

Wed, January 12, 2022 5:00 PM

In a previous post, we shared the California Agricultural Resources Archive (CARA) team’s effort to digitize annual reports found in the Modoc County, UC Cooperative Extension records at the UC Merced Library. These reports contain information that offer insight into the day-to-day operations of UC Cooperative Extension work from the early 1900s. Now that those reports are available online and the collection has a finding aid in the Online Archive of California, we are processing the remaining documents from Modoc County’s collection. Most of these materials date from the mid-twentieth century through the early twenty-first century and are organized into three series: Administrative Files, Ranch and Range Management, and Watershed Projects. This arrangement reflects the original order in which the materials were received. Doing so assists researchers using the collection to understand how farm advisors and specialists conducted their work and organized their notes and records. The materials are then placed in new archival quality folders and boxes (acid and lignin free) to protect the materials from deterioration. The folders are then organized alphabetically and labeled with a title, date range, series and subseries, and the box and folder number.

 

Processing archival collections, however, requires archivists to make decisions when materials appear out of place with their surroundings. In this collection, dispersed throughout were documents related to administrative and directorial activities. For example, there are three folders of speeches written by former farm advisor and county director Cecil Pierce. His speeches reveal Cooperative Extension outreach events and relationships with associated organizations such as schools, Rotary Clubs, and the Cattlemen’s Association. These materials were placed in the Administrative Files series.

Also in this series are agriculture and crop reports produced by farm advisors during the 1940s-1980s.

Frequently, archivists find duplicates of documents and generally retain 2-3 copies of an individual item; extra copies are disposed or returned.

The core subjects found in the collection, however, relate to ranch and rangeland management and watershed projects. Modoc County comprises the northeastern-most area of California, sharing a border with both Oregon and Nevada, and much of the material reflects the extensive livestock operations present there, including livestock grazing on public lands managed by the Bureau of Land Management (BLM) and other governmental organizations. Predominant in the collection are documents pertaining to the Modoc-Washoe Experimental Stewardship Program (ESP). Crafted by Congress as part of the Public Rangeland Improvement Act of 1978, ESP areas were established across the country to help ease conflicts amongst the various private and public land users and to strategize around restorative projects. The Modoc-Washoe Experimental Stewardship Program is still in operation today.

In the Watershed Projects series are documents created by the Goose Lake Fishes Working Group (GLFWG) which serves as another example of a public and private partnership to restore and conserve the environment in Modoc County. The GLFWG functions to protect the endangered fish in Goose Lake (located in both California and Oregon) and its surrounding tributaries. Information about Goose Lake redband trout, Goose Lake sucker, Goose Lake lamprey, and Goose Lake tui chubs are found in these documents as well as projects to reinforce riparian landscapes and to improve drainage and water flow.

Be on the lookout for many of these items to be digitized and place in the Modoc County, UC Cooperative Extension’s online digital collection. Other topics found in the collection include beef production and costs, livestock diseases, newsletters, selenium and Vitamin E cattle trials, western juniper control and management, and 4-H youth development program materials. Stay tuned!

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